Haunted House Belfast 2026: Tickets, Prices and a Family Visiting Guide

The J&W Haunted House 2026 has now finished. Thank you to everyone who came along. Any future dates will be announced on our Haunted House page once they are confirmed.

Planning a Halloween evening in Belfast? The J&W Haunted House ran on the Newtownards Road in East Belfast from 19 to 31 October 2026, every day from 5pm to 9pm. Tickets were £7 per person, the same for adults and children, or £20 for a family of four. Children had to be accompanied by an adult.

The attraction was directly facing Iceland, separate from the J&W Novelty Toys & Bucket Hats shop. Tickets were booked online, and visitors showed their confirmation email when they arrived.

This guide explains how the 2026 event worked, so you know what to expect if future dates are announced. It covers the experience, choosing tickets, finding the right entrance and deciding whether the scares will suit the people coming with you.

A Halloween evening on the Newtownards Road

There is something enjoyable about giving an ordinary evening a Halloween purpose. You agree who is coming, decide which night works and have something to look forward to after the day's usual commitments.

Our Haunted House is an option for families and friends who want a spooky walk-through together. The interest comes from moving through the rooms and discovering what is waiting next. You do not need to know the whole experience in advance to decide whether it sounds like your kind of evening.

For parents, however, a few details do matter before booking. The opening window, accompaniment requirement and type of effects are worth checking first. Those practical answers help you choose an outing that fits your family rather than rely on a photograph alone.

Think about who will enjoy the experience, not just who is available. A child who enjoys Halloween decorations might feel differently about unexpected characters in an enclosed space. Planning together gives everyone a clearer idea of what they are choosing.

What to expect inside the Haunted House

The experience includes low-lit rooms, Halloween scenes, sound effects, flashing lights and frightening characters. It is intended to deliver surprises as you move through, rather than simply provide decorations to look at.

Part of the fun is sharing the reactions. One person may confidently lead the way while another prefers to stay beside a friend. You can look forward to comparing who jumped and which part caught them off guard afterwards, without needing every surprise revealed before you go.

Describe that idea honestly to children. If someone thinks they are only coming to look at decorations, they may arrive with the wrong expectation. Explain that there will be spooky spaces and surprises, then let them ask questions.

You can read the full Haunted House visiting information before choosing tickets. It is the best place to check the current event details and anything that affects your visit.

Choose the tickets for the people actually visiting

Count everyone in your group, adults and children, before starting the order. Individual tickets are £7 each, the same price for adults and children, and a family ticket covers four people for £20. This makes the booking straightforward and gives you a clear cost before checkout.

Here are some examples:

Choose the combination that reflects who is attending and review the quantities before paying.

If another family is joining you, agree who is buying which tickets. It is easy for two people to assume that the other has included everyone. A quick check of names and numbers helps avoid confusion when the group arrives.

Keep the budget for the visit separate from any optional shopping. The ticket cost is clear, and you can decide independently whether to add a treat from the J&W shop. There is no need to turn one decision into several purchases.

Book online and keep the confirmation ready

Start on the ticket page, select the individual or family tickets you need, and check the basket before completing the purchase. Your booking confirmation email lists your tickets and is the admission proof to bring.

Use an email address you can access easily. Before leaving home, check that the message has arrived and can be opened on the phone you will take. You can also bring a printed copy if that is more convenient.

The tickets are for one visit on an open day within the event dates. You do not select a particular date or time when buying. That lets you organise the outing around the group's plans, while still keeping within the published opening hours.

If you have a question about your order, contact J&W. Have the email address used for the booking and the order information ready so the team can identify the purchase.

Where is the Haunted House in East Belfast?

The Haunted House entrance is on the Newtownards Road, directly facing Iceland, in the BT4 1HD area. The J&W shop is at 246B Newtownards Road, BT4 1HB. They are separate locations.

Use the directions linked from the event page when planning your arrival. If someone else is organising transport, send them the attraction information rather than only the shop address. This small distinction can save the group an unnecessary stop.

Tickets can also be bought in the J&W shop. If you want to visit the shop as part of the outing, confirm its opening arrangements separately. The Haunted House's evening opening hours do not establish the shop's hours.

Whether you are travelling from elsewhere in Belfast or coming into the city from another part of Northern Ireland, allow time for the journey. Check your own route and any return arrangements before setting off, especially when several people are meeting separately.

Give the evening enough breathing room

The published event information says there is no set duration for the walk-through and visitors move at their own pace. Avoid building your plans around an assumed ten-minute or half-hour visit that has not been promised.

Allow some flexibility for arriving, admission and getting everyone together afterwards. Queues may occur at busy times. The opening window gives you options, but it is sensible to check the latest information and leave enough time to enter comfortably.

If you have another commitment later in the evening, consider that when choosing when to come. A relaxed plan is easier to enjoy than one where every member of the group is watching the clock.

For families with younger children, think about the time that normally suits them. An evening outing may work better when you have already organised food, transport and what happens afterwards. Those details are personal to your family and worth deciding before the day.

Is the Haunted House suitable for young children?

The Haunted House is open to all ages, with children accompanied by an adult. An open age policy does not mean every child will enjoy the same experience. You know how your child responds to darkness, unexpected noises and frightening characters.

Talk about the outing before buying. Ask whether they enjoy spooky surprises or would prefer a Halloween activity where they can see everything around them. Make it easy for them to say what they would be comfortable with.

If anyone in your group needs information about access, buggies or the use of lights and sound, ask the team before booking. A specific question is more useful than assuming the venue will suit a particular need.

You can call J&W on 07304 218880 or use the contact page. Tell the team what you need to establish so you can make an informed decision about attending.

Add a Halloween treat for home

If you want to carry the Halloween theme on at home, the J&W shop is on the same road as the Haunted House.

If you also want a themed gift, our Halloween Mystery Bag is listed at £20 for five surprise items. It is bought separately from Haunted House tickets. The bag artwork represents the theme rather than guaranteed contents.

That makes it an optional extra for someone who enjoys opening surprises. Check the product information and age guidance before ordering. You can also browse the wider mystery bag range if another theme is a better match, or compare our Belfast mystery bags in our gift guide.

Questions to answer before leaving home

Before the visit, make sure everyone knows which evening you have chosen and how you are getting there. If the group includes several households, agree a meeting place and who has the booking confirmation.

Check that your phone has enough charge to display the email. If the confirmation is on someone else's phone, make sure that person is part of the arrival plan. A printed copy can be a useful alternative if you prefer one.

Read the current admission and ticket terms on the event page. If you have a specific question about changing plans, contact the team before making assumptions. This is particularly helpful when you are organising tickets for other people.

Finally, give children a clear, age-appropriate explanation of the outing. They can look forward to the surprises while still understanding that it is a Haunted House experience. Knowing what kind of visit to expect helps the evening begin well.

Plan your East Belfast Halloween visit

The 2026 Haunted House has now finished, and new dates will only be published once they are confirmed. If a spooky walk-through sounds right for your group, keep an eye on our Haunted House page for news, and use this guide to plan when future dates are announced.

In the meantime, you can browse our mystery bags and other novelty toys online.